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PZ Cussons

RADIANT

Activities

Brand revitalisation, packaging design, line extensions and consumer & trade collateral.

  

MORNING FRESH

Activities

Packaging design, line extensions, new product development

  

Cussons Radiant

Brand revitalisation with emphasis on the new single strong proposition of Radiant being the Colour Care expert. A new, brighter, refreshing look with simpler variant differentiation to improve shopper navigation.

     

Morning Fresh Power Soaker

Activities

Brand identity, new product development, brand architecture, packaging design and trade collateral.

   

Reflect Liquid

Activities

Brand revitalization, brand architecture, packaging design and line extensions.

    

TRIX

Activities

Brand revitalisation, brand architecture, packaging design.